Celebrating Resilience on Two Wheels

In a world that can feel heavy, bikes — like the wildlife along the Santa Cruz River — remind us that movement, joy, and renewal are always possible. These designs pay tribute to the resilient creatures returning to the river as the ecosystem heals, from the beaver to the Gila topminnow. In a time where we’re constantly battling high-energy and high-water use AI data centers to stay out of our arid region, it felt like an important time to highlight this integral part of our desert.

A small celebration of motion, adaptation, and the life flowing back into our waterway — one pedal at a time.

Inspired by the wildlife that inhabits the Santa Cruz River, these bike designs are both bright for visibility in traffic and playful to encourage engagement from a wide range of riders. Each bike features bilingual messaging—English on one side and Spanish on the other—highlighting an inspirational word for each animal and including labels as an educational element.

PURPOSE - Design wraps for bikes, ad panel and loading docks - Menlo Park TUGO bikeshare location.

The project transforms Tugo bike-share bikes into moving public art, making creative works accessible to people throughout the city and to boost ridership.

This project was in partnership the the Tucson Arts Foundation, TUGO Bikeshare, City of Tucson Transportation and Mobility, Better Bikeshare Partnership and FUGA.

LEARN MORE - artsfoundtucson.org/tugo-bike-wraps-project-unveiled-in-tucson

IN THE NEWS - tucson.com/article_19ea7319-1252-4563-95c5-63d47795a3ab.html